Thursday, February 27, 2025

NONGSHIM Unveils New SHIN Ramyun Toomba: A Creamy Twist on Korea's No. 1 Instant Noodles

NONGSHIM Unveils New SHIN Ramyun Toomba:
A Creamy Twist on Korea's No. 1 Instant Noodles

Inspired by a Viral Social Media Sensation since 2016, the new NONGSHIM SHIN Ramyun Toomba offers a delectable creamy and cheesy experience!

NONGSHIM, Korea's No. 1 instant noodle brand, is excited to announce the launch of its latest innovation, NONGSHIM SHIN Ramyun Toomba. Drawing inspiration from a viral social media recipe that has captivated taste buds since 2016, this new offering combines the iconic spiciness of SHIN Ramyun with a rich, creamy and cheesy twist.

NONGSHIM SHIN Ramyun Toomba – Packet & Multipack

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NONGSHIM SHIN Ramyun Toomba: A Fusion of Bold Heat and Creamy Indulgence

NONGSHIM SHIN Ramyun Toomba harmoniously blends the bold, spicy notes of traditional SHIN Ramyun with the smoothness of fresh cream, cheddar, and Parmesan cheeses. Enhanced with savory garlic, earthy mushrooms, and a hint of parsley, each bite delivers a multi-layered taste experience that is both indulgent and satisfying.

The Toomba recipe, which involves mixing NONGSHIM SHIN Ramyun with milk, cheese, and other ingredients, gained widespread popularity on social media platforms like YouTube beginning in 2016. This creative twist on the classic noodle dish has seen an average annual growth of 13% in related content over the past three years. A recent survey revealed that approximately 60% of individuals in their teens and twenties are familiar with or have tried this innovative recipe, highlighting the growing influence of social media-driven culinary trends.

A Social Media Sensation Turned Instant Classic

Speaking about the launch of the new NONGSHIM flavor, Antonio Jo, Executive Vice President of International Business, NONGSHIM Korea, said, “NONGSHIM is dedicated to continuously offering exciting flavors that resonate with our consumers. With NONGSHIM SHIN Ramyun Toomba, we have been able to transform a beloved social media trend into a convenient, ready-to-enjoy product that delivers the perfect blend of spice and creaminess.”



Available Nationwide – A Halal-Certified Indulgence

NONGSHIM SHIN Ramyun Toomba is now available at convenience stores, major supermarkets nationwide. Also available on NONGSHIM Official Store at TikTok Shop. Consumers can enjoy this new flavor with confidence, as it is Halal-certified, ensuring it meets the dietary preferences of a diverse audience.

From a viral social media hack to an instant noodle revolution, NONGSHIM SHIN Ramyun Toomba, is here to redefine your culinary ramyun experience. Whether you're a fan of SHIN Ramyun’s signature heat or a lover of creamy, indulgent flavors, this fusion is one you won’t want to miss!

For more information, please visit NONGSHIM’s website or connect with them on social media:
Facebook: NongshimMalaysia
Instagram: @nongshim_malaysia
TikTok: nongshim_malaysia
TikTokShop: Nongshim Malaysia

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Thursday, January 23, 2025

Iconic Collaboration: Korea’s No. 1 Instant Noodles Nongshim Shin Ramyun Meets Michelin-Starred Jay Fai for an Unforgettable Fusion

Introducing Nongshim Shin Ramyun Tom Yum – A Perfect Harmony of Bold Korean Spice and Authentic Thai Flavors



Nongshim Shin Ramyun Tom Yum, the latest culinary innovation by Nongshim which was launched recently in Thailand, is now officially available in Malaysia. Created in collaboration with Jay Fai, the legendary Michelin-starred street food chef from Bangkok, Nongshim Shin Ramyun Tom Yum is a unique fusion that celebrates the iconic bold flavors of Nongshim Shin Ramyun with the rich, aromatic taste of authentic Thai Tom Yum.

Nongshim Shin Ramyun Tom Yum Soup – Multipack, Packet & Bowl

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Nongshim Shin Ramyun Tom Yum Stir Fry – Multipack, Packet & Bowl

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Nongshim Shin Ramyun Tom Yum is not your ordinary Tom Yum. This exciting creation harmonises the signature spicy and savory notes of Nongshim Shin Ramyun with the sour and umami flavors of traditional Thai Tom Yum. Featuring perfectly al-dente noodles, shiitake mushrooms, bok choy, carrots, and exotic spices, this flavor promises a multi-layered taste experience like no other.

Known globally as the "Queen of Street Food," Chef Jay Fai is the first street hawker to earn a Michelin star. Her exceptional dishes and relentless pursuit of perfection have earned her worldwide acclaim. This collaboration brings her passion for bold, authentic flavors to the Nongshim Shin Ramyun family.

“I’ve always believed in staying true to flavors that speak to the heart. We are proud that with Nongshim Shin Ramyun Tom Yum, we’ve managed to create something extraordinary that honours both Korean and Thai traditions,” shares Chef Jay Fai.

As Korea’s No. 1 instant noodle brand, Nongshim Shin Ramyun is celebrated for its perfectly chewy noodles, rich broth, and uncompromising quality. The new Tom Yum flavour is part of the iconic Nongshim Shin Ramyun family, offering the same signature taste that fans know and love while exploring new flavor frontiers.

Adding to the allure of Nongshim Shin Ramyun Tom Yum is its star-studded endorsement. Recently, global superstar Blackpink’s Lisa shared her fondness for Chef Jay Fai’s creations during her visits to Bangkok. This further cements the cultural connection and appeal of this remarkable collaboration.

The Nongshim Shin Ramyun Tom Yum range is officially available across major supermarkets and hypermarkets in Malaysia, featuring new fully purple product packaging in two variants: classic soup-based and stir-fried. Both variants are Halal-certified, ensuring they can be enjoyed by a diverse audience.

Experience the bold harmony of Korean spice and Thai tradition with Nongshim Shin Ramyun Tom Yum. Visit your nearest store to grab this exciting new flavor and savor the collaboration of a lifetime.

For more information, please visit Nongshim's website or connect with us on social media (FB: NongshimMalaysia, IG: @nongshim_malaysia, TikTok: nongshim_malaysia)


If you enjoyed reading my posts, LIKE me on Facebook! You can also follow me on Instagram (@babysumo) for more photo updates or subscribe to our YouTube channel. Thanks :)


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